Challenge: To create the brand for a 24-hour clinic First Call that would represent the company as clean and caring. The primary request from the client was to create an identity, Brand Standards document, and marketing collateral that would be used for advertising and establishing the correct design applications of the brand.
Solution: The solution to this challenge is to create a clean corporate brand, represented in the marketing collateral and Brand Standards document. The use of color and typography presents the audience with an inviting and professional aesthetic that is important for any brand to survive in the medical marketplace.
