Challenge: The redesign for Amy’s Organic Lentil Soup
was requested in order to better reflect the product’s natural ingredients and homemade soup taste.
was requested in order to better reflect the product’s natural ingredients and homemade soup taste.
Solution: After reviewing the current design, I decided to render a can design that was completely hand drawn. This included the main display image which was a color pencil illustration, as well as all the typography on the can which was rendered with an inking pen; only two logos on the back of the can could not be hand drawn because of legal reasons. The redesign of this product helps it stand out in the canned foods marketplace and also reflects the homemade and organic ingredients Amy’s Soups are known for.
